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The Trudi company has been creating emotions since 1954. Sparked by a love of animals and a vivid imagination, Mrs Trudi Müller Patriarca was still a teenager when she started to make cute little plush characters for herself and for her friends.

In 1960 Trudi conquered the Italian market and the “Trudi Style” was born, symbolising high quality, beauty, innovation and attention to the smallest details.

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